HyperSphere:: Strategy Development

Services

Strategy development
Marketing communications strategy is the cornerstone of HyperSphere’s service solutions. It is the single most important step towards gaining the maximum return on your marketing activities. Embarking on marketing activities without a clear strategy is like starting out on a car trip without a map. It’s a great way to burn excess fuel and rubber, and to come home disappointed and a lot poorer. Many organisations fall into this trap. An advertisement here, a web promotion there, a direct mail campaign today, an email broadcast tomorrow, all developed by different people with little or no reference to a guiding master plan. The result? Disappointing at best. Sound familiar? On the other hand, marketing activities that are well aligned to a well researched and carefully planned strategy, and that are holistically managed, have a far greater rate of success. Sound more appealing? A HyperSphere marketing communications strategy will provide you with a practical, actionable plan full of ideas and information to help guide your business from where it is now to where you want it to be. In developing your marketing communications strategy, we will work with you to:

	Build upon your existing business or marketing plan, if you have one. (Alternatively we can help you develop or update one of those, too).

	Ask challenging questions and offer new insights that will help you define your marketing objectives and priorities with new clarity.

	Review your brand and identify any areas in need of development.

	Clearly articulate your market segment(s), their needs and how to reach them.

	Define marketing communication objectives and targets in line with your business and marketing plan.

	Identify appropriate communication media and activities to help you reach your target audience.

	Define appropriate parameters and indicative budgets for creative projects to achieve the objectives of the strategy.


Strategy service options



A stand-alone marketing communications strategy project from HyperSphere will provide you with a coherent and practical plan to guide future marketing activities. Such projects typically fall into one of the following categories and price levels.

	Strategy Project (Indicative fee $3,500 + GST)
	This is applicable where the client supplies ample, up-to-date market research data and a business/marketing plan to be used as a basis for devising the marketing communications plan. HyperSphere’s role in this case is to analyse and synthesise the information, tie it together, providing external perspective and professional insights, and formulate a marketing communications strategy and action plan designed to achieve the agreed objectives.

	Strategy Project Plus (Indicative fee $5,000 + GST)
	This is where little or no current data is available and more extensive background research and planning is also to be done by HyperSphere.

What can you can expect a HyperSphere strategy project to do for your business?

	Define key marketing messages appropriate to your target audience(s).

	Identify differentiation strategies and opportunities to set you apart from your competitors.

	Define strategies for effective targeting of key decision-makers responsible for the purchase of your products of services.

	Identify cost-effective opportunities for brand-building.

	Identify potential strategic partnerships with complementary products and services with a view to reciprocal marketing or other mutually advantageous opportunities.

	Develop indicative scope, cost ranges and timeframes for specific marketing and communication initiatives (eg direct mail, public relations, email marketing, website enhancements, advertising, promotional incentives, e-commerce, newsletters, events etc).

	Develop a proposed marketing activity plan and budget based on a strategic mix of the identified initiatives. Work with you to formulate action plans for the implementation and ongoing monitoring and evaluation of marketing and communication activities.

	Contact us to find out more about strategy development services

We also offer a range of ongoing marketing services ideally suited to the needs and the budgets of medium-sized businesses. These retainer-based services are designed to help keep your marketing action plan on track and ensure that you gain maximum benefit from the strategic planning process.
	Continue on to SME marketing services


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	Your creative team has injected new focus and momentum into our marketing. First, they took the time and trouble to really understand our business and help shape our marketing strategy. They wrote and designed first-rate printed collateral and created a stylish web presence to promote our unique handcrafted products. To round the service off, they keep in regular contact with us to monitor the success of our marketing activities and offer ongoing advice and assistance. Brad Montague, Director, Montague Furniture