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Services |
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SME marketing
services |
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| Consider a few facts about small and medium enterprises (SMEs): | |
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Most SMEs don’t market themselves enough. (The urgent always seems to get in the way of the important. It’s hard when time and dollars are in short supply. We know it’s hard, but it is avoidable.) |
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Most SMEs think they can’t afford to hire specialist marketers. (That’s because they haven’t considered the easy and affordable alternatives to hiring staff. We have.) |
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Most SMEs have difficulty explaining clearly the products and services they sell. (They don’t know how to bring out the points that prospects want to know. Our writers do.) |
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Most SMEs are inconsistent in their communications. (Mixed messages, inconsistent timing, sloppy branding will all cost you in the long run. We have proven techniques to avoid that.) |
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Most SMEs cut corners with marketing and do things on the cheap. (You’d probably think twice about letting your neighbour’s kid fix the brakes on your new car, so why would you let him or her build a website for your business?) |
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Most SMEs don’t have a marketing communications strategy or plan. (Their marketing efforts are haphazard and unsustainable, and produce – yes, you guessed it – haphazard results.) |
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Most SMEs give up quickly if a marketing activity doesn’t immediately set the cash registers ringing. (Yes, it’s important to evaluate activities and realign them if necessary, but you need to give them a fair chance first.) |
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Most SMEs market at the wrong times. (They market when things go quiet, and then stop when business picks up, which only makes things go quiet again. We can ensure your marketing continues even when your business is busy – so that it stays busy.) |
| If these
are some of the marketing issues your business faces, here’s
what to do about it. For a fraction of the cost of hiring an experienced marketing person on staff, HyperSphere can provide you with ongoing, high-level marketing communications expertise. Our involvement will extend your organisation’s capacity, bringing a fresh perspective to bear and ensuring that your marketing stays on track and on target. Our retainer-based service packages for small and medium businesses commence with a marketing communications audit and strategy project (see details). This provides the all-important ’road map’ to ensure your marketing activities are focused, targeted and carefully aligned with your business goals and objectives. |
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| Retainer Option A | |
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Monthly retainer: $1,500 + GST |
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Time allocation: Monthly average of 10 hours of strategic thinking and work |
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Additional project hours if required: at reduced hourly rate of $130 |
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Cost-effective handling of small tasks (no minimum 1-hour charge unit as with ad hoc consulting outside of a retainer contract) |
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Commitment: 6-month contract with 6-monthly review |
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Two months notice required in the event of discontinuing |
| Retainer Option B | |
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Monthly retainer: $2,500 + GST |
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Included hours: Monthly average of 20 hours per week |
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Additional project hours if required: at reduced hourly rate of $130 |
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Cost-effective handling of small tasks (no minimum 1-hour charge unit as with ad hoc consulting outside of a retainer contract) |
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Commitment: 6-month contract with 6-monthly review |
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Two months notice required in the event of discontinuing |
| Ongoing activities under either retainer based package: | |
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Strategic direction of your marketing communications. |
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Oversight and management of strategy implementation. |
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Benchmarking and evaluation of current strategies. |
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Monthly action meetings to review progress of current projects, prioritise upcoming activities and consider emerging goals and needs. |
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Day-to-day access to independent marketing expertise – use us as a sounding-board for ideas, or to mentor less-experienced staff with marketing responsibilities. |
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Managing and reporting against budgets for marketing communication activities. |
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Developing project specifications, managing creative and technical inputs, and providing or overseeing the execution of approved creative or technical projects within agreed budgets and timeframes. |
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Each quarter, the monthly meeting will also include a review of progress against the marketing communications plan and any necessary adjustments to the plan or our program of work. |
| Other benefits include: | |
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Project cost savings through a fully integrated approach. |
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Access to HyperSphere's extensive marketing knowledge base, experience and network. |
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Predictable expenditure on the ongoing management of your marketing activities. |
| Option C: Ad hoc consulting (no retainer) | |
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If the retainer-based model does not fit your needs, ad hoc strategic services for marketing communications are available at our regular consulting rate of $150 + GST. For projects with a clearly defined scope we are usually able to provide a fixed project quotation. |
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Daniel Linnet, |
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The elegant and functional website created for Sydney Photographic Workshops far exceeded our expectations.
Creative
Marketing Communications Call
us now on 02 8212 4440