HyperSphere:: Case studies : Mosaic Oil

Case studies

Mosaic Oil

Oil driller taps into a simpler web

Background
Mosaic Oil is an Australian oil and gas exploration company and an emerging energy producer that uses innovative technology to locate and exploit reserves in South-East Queensland and offshore.

The company’s first contact with HyperSphere (then known as KDC) was prompted by a crisis: its web-hosting company had ceased business without notice and with inadequate records to enable immediate redirection of the website to a new server.

Our quick and efficient resolution of this problem was the beginning of an ongoing and productive working relationship that has since seen a significant upgrade of its online image and its communications with shareholders and the community.

Challenge
The first-generation website that we inherited was thin on content, less-than-intuitive to navigate, and cumbersome to maintain. Crucially, it had previously relied on a custom interface for the addition of Stock Exchange Announcements, which was not transferable.

A later request to redesign the website completely led to a thorough review of the company’s online objectives, in collaboration with its public relations consultant. Key requirements included:

Providing shareholders with direct access from the home page to a large amount of information, including a gallery of images and video clips

Enabling Mosaic Oil staff to update sections containing frequently changing information

Updating the website look and feel in line with the company’s recently redesigned print identity

Improving the site’s accessibility via search-engines.

Solution
Immediate interventions that got the old website up and running again within a couple of days included:

Retrieval and repair of domain name records to allow redirection of the website

Reconstruction of the Stock Exchange Announcements section of the website

Provision of a simple, interim publishing routine that allowed the client to publish announcements directly to the web server.

In the complete redesign, vidual and functional requirements were met in a range of ways:

The extensive and complex information structure was accommodated through a multi-level site navigation, using a combination of top tabs, a main navigation bar and panels for special topics. Each internal screen features a comprehensive index of other screens in the same section.

A site map was also included.

The updated corporate graphic style was introduced, replacing heavy, coloured screen backgrounds with more contemporary use of white space.

The site redesign abandoned the use of framed pages, increasing its visibility to search-engines.

Macromedia Contribute was selected as the most appropriate Content Management System (CMS), providing a low-cost yet flexible and scalable tool for updating selected content without any requirement for technical web skills. This allows Mosaic Oil staff to add Stock Exchange Announcements as news breaks, and to publish financial reports, without reliance on external assistance.

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