How we work

HyperSphere helps organisations develop and implement best-quality strategic marketing communications. We partner with clients in a collaborative approach, balancing leading-edge creativity with commercial responsibility to produce lasting results.

First things first: there’s no sense in starting out without a plan. That would be like heading off in your car to an unfamiliar destination without checking the map first – a sure way to burn up excess fuel and arrive depleted and frustrated.

A typical HyperSphere engagement begins with developing or reviewing your marketing communications strategy. Then you – and we – have a reasonable way of knowing where your marketing activities are headed, and measuring their progress.

We help you on your marketing journey. A Chinese proverb tells us that ‘the longest journey begins with a single step’. Marketing is little different. HyperSphere’s skill will help you break down seemingly difficult and daunting challenges into achievable and affordable steps that will take you in your desired direction.

We lend you our voice. You know intimately what your organisation does, but you may sometimes be too close to the action to express it as clearly and succinctly as possible, or for the right audiences. Our expertise helps you develop a ‘voice’ for your organisation, and to define and target your key messages.

We lend you our eyes and ears. We invest significant time and effort in assembling market intelligence that adds value to our work with you. Sometimes this consists of specific marketing research projects that you ask us to undertake. Often, it’s simply a matter of sharing with you and applying to your business the marketing insights we gather through our work across a broad range of industries.

We bring clarity of vision to your marketing and your communications. Amid the proliferation of marketing trends and buzzwords, we help you understand and establish what’s right and what’s affordable for your business. Usually, this includes a mix of ‘new’ and ‘traditional’ communications. We work closely with you to tailor a mix to suit your objectives and your budget, and to define how specific initiatives will be measured and evaluated.

We have your interests at heart. We share with you our knowledge and expertise. We evaluate your needs and provide advice and guidance on the smartest, most cost-effective ways to achieve your marketing goals. Where appropriate, we can execute your creative projects ourselves. In other instances, we will advise and assist you to select the most suitable suppliers and will professionally manage their inputs for you.

We extend your team. Our involvement expands the capacity of your existing staff to help your organisation achieve more. We provide specialist expertise that you may not have in-house. We undertake specific tasks or manage entire projects or marketing implementations from start to finish. All this without you needing to hire and manage more staff. We become a valued supplier, or an entire outsourced marketing department.

We add creative flair while focusing all the time on your business objectives. This is where our many years of experience in marketing strategy, design, copywriting, web and publishing come in. Our expert consultants and experienced creative specialists deliver creative solutions that are also commercially intelligent for your business.

We pride ourselves on responsiveness and quality of service. When you work with us, you can expect phone calls and emails to be returned promptly, processes to be clear and outcomes to be evident.

We are accountable for the work we do. Every project begins with a brief, a scope of work and an agreed cost structure. For projects with a clearly defined scope and timeframe, we are usually able to provide a project quotation, and undertake to deliver to the agreed quality, within budget and on schedule. For ongoing work, we will establish the most appropriate method of charging, such as a monthly retainer, hourly billing or a points-based prepaid service plan.

Want to know more about what we can do to benefit your organisation? Find out more.

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